Inspired by her late father’s career as a long term care administrator and insurance sales agent, Virginia Daffron has added a new focus in long term care insurance marketing to Verdant Communications’ areas of specialization.

Verdant Communications donated media relations and writing services to a group of WNC area home educators to garner press coverage of a recent field trip to Volvo Construction Equipment. WLOS, the local television news outlet, covered portions of the all-day event, including interviews with several students. Verdant's efforts resulted in over 10 minutes of coverage, providing both the homeschool group and Volvo with positive recognition in the local community.

The readers of Raintoday.com selected Virginia Daffron's article, Five Ideas for Marketing Small and Mid-Sized Firms, as one of the five most popular articles of 2006.

Raintoday.com is a weekly online newsletter that delivers insight, advice, and tools for service business rainmakers, marketers, and leaders. With five new articles published weekly, Virginia's piece was in very distinguished company.

The December 2006 issue of A/E Rainmaker, a publication of the Professional Services Management Journal, includes Virginia's tips on how to package your ideas to reach a variety of audiences.

Marketing Planning for the Not-So-Big Design Firm will be an interactive, 90-minute audioconference offering AIA CEU credits. Virginia will discuss how smaller firms can create effective marketing plans without spending days on the effort or requiring specialized planning expertise.

Email us at info@verdantcommunications.com for information on accessing the conference, produced by Zweig White, November 9 from 2:00 to 3:30 p.m. EST.

Virginia's article, Five Ideas for Marketing Small and Mid-Sized Design Firms, appeared in the October issue of The Professional Services Management Journal. The article first appeared in the September 6, 2006 issue of The Rainmaker Report.

The Zweig A/E Marketing Letter interviews Virginia about the strategy behind the design of Margulies & Associates' award-winning website.

The Rainmaker Report, a leading online source for professional service marketing information and insight, has published Virginia's article on the benefits of marketing systems in the August 3, 2006 issue.

Verdant Communications announces that the young company, established in January 2006, has won a Best of the Mountains award.

The Zweig AE Marketing Letter profiles Virginia's work on the award-winning concept and execution of Margulies & Associates' 15th anniversary celebration